What is an affiliate link?

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An affiliate link refers to a URL that contains the username or identity of an affiliate. In other words, it is a link to a site which has been encoded with a tracking cookie. The cookie traces the customers who buy products after clicking on the link. Merchants use the links to record traffic sent to the website of the advertiser. The merchant, therefore, records the dollar amounts purchased, organized according to the unique codes. The persons the codes are allocated to, later on, receive a commission for their role in referring the sale.

How to get an affiliate link

Affiliate programs’ agreements categorically state that it is the responsibility of the member to arrange its affiliate link and ensure that it links to the website of the advertiser. To get an affiliate link, you need to sign up at the merchant’s website (look for “affiliates”, usually located at the bottom of the web page). You will then be requested to submit your URL, a brief description of your website among other details. The requirements, nonetheless, vary from one affiliate site to another.

Clicks on the links

Affiliate programs use a very simple principle. You place links about a service or product on your website or blog. Whenever a customer buys goods and / or service after clicking on your link, you receive a commission. Even though the manner in which you earn money is different (you are paid on commission as opposed to pay-per-click), to make money from affiliate programs ultimately dependent on the click. If no customer clicks on your link, it is unlikely that the clients will buy the services or products you are advertising via them. You should, therefore, create the affiliate links and ensure the links are attractive.

Facts about affiliate links

1. Affiliate links are unique: Every website sets up its affiliate programs differently. The commission rates also differ widely with each program. Some programs pay a pre-determined cents or dollar amount per sale or click while others pay a certain percentage, usually ranging from 3 to 5 percent.

2. Who affiliate links benefit: The links is a win-win situation. Advertisers have a lot of money advertising to use, while affiliates spend a lot of time online and find it prudent to promote the sponsors’ products for money. With affiliate programs, websites don’t pay for the services until they sell a product or service. The programs also market the name, website and logo in a more efficient way, better than through personal recommendation.

3. Recommendations play a significant role: since affiliate links is a number thing, the more the number of clicks the higher the money you will earn. So, start by placing links on your site or blog just like other pay-per-click ads. If you already have high traffic, chances are someone will ultimately click and buy. To be more efficient, you need to advertise which can easily be achieved through recommendations.


Affiliate programs involve a company recruiting affiliates to sell its services or products online. After an individual sings up at the enterprise’s website, he or she is provided with an affiliate link to the website. When people visit the member’s site, clicks on the advertised product or service, visits the company’s website and buy the product, the affiliate earns a commission.

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